In recent years, I have noticed how artificial intelligence (AI) and its many applications are now being used more than ever by the iGaming industry's most trusted operators in several ways to ensure they stay one step ahead of their rivals.
On this page, I will be discussing the many ways that AI is helping to enhance the online casino experience for players like me and make it safer, some of which include things like tailoring the experience on a more personal level, improving existing systems to make them more efficient, preventing fraudulent activity, optimising bonuses, and so much more.
How is AI being used by today's most reputable operators
Artificial intelligence, the gathering and analysing of big data, machine learning (ML), generative AI, and many other innovative AI-powered tools, systems, and applications are being used by operators, regulators, software providers, payment processing gateways, and other industry leaders to enhance the industry in more ways than one.
These ground-breaking new technologies are helping to revolutionise several key areas of the industry by making a safer and more secure environment for people like me who like to join these sites to play thousands of real money online fruit machines and the classics, such as roulette, poker, blackjack, baccarat, and craps.
The main thing I have noticed is that the experience has become far more personalised than ever. However, AI-powered applications are also shaping things in the background, too. Here are some of the main areas where AI is being used to take the industry to new heights:
- AI helps to bolster website and mobile application security using higher levels of encryption, which I feel enhances transparency in the industry, as well as making it more secure for registered members like me
- AI-powered tools take existing programs, software, tools, and systems and improve upon them, making business more efficient and profitable
- AI software monitors each fully registered member's account activity in a non-intrusive way to learn more about how we interact with the websites. It can detect behaviour patterns in how we play and spend money on that site to prevent problem gambling (which is especially helpful for any players deemed to be 'at-risk'). AI systems can act upon those findings, report them if needed, and provide members with the relevant support/guidance should they need it
- In a similar way, AI can be used to offer more relevant promotional offers and bonuses that you are more likely to enjoy, and it can help give much more accurate suggestions for what you might like to play
- AI improves customer support, especially live chat support methods powered by advanced AI chatbots. The response times are quicker, and the answers provided are more relevant/accurate
- AI-powered tools can prevent fraudulent activity from occurring, multiple accounts from being opened by the same person (thus eliminating bonus misuse), and eliminate underage gambling
After conducting my own research, I've discovered that AI is also currently being used in many other ways and is helping to shape the industry for the better.
How do operators use AI to ensure I get the best bonuses?
Let's just say that I have just signed up to a sweepstakes site to play hundreds of computer-generated online fruit machines or a handful of my favourite classic titles, and that I have already claimed the initial sign-up bonus that I received when my account was first activated.
When I received my free sweeps coins as a bonus, I didn't need to deposit real money to receive them. Unlike real (aka regular) online fruit machine sites, which require a deposit to unlock the initial welcome bonus, the best thing about social sites like this is that you are not required to make a purchase.
The AI-powered tools used by the operator on the sweepstakes site I have joined will detect when my free sweeps coins are running low and will often provide me with information about the many ways I can top up my balance for free, which saves me having to get in touch with the support to ask them to top up my account for me.
AI-powered systems also give me more relevant daily log-in bonuses where I can potentially win even more free sweeps coins to continue playing my favourite content on that site.
A similar thing happens on the real money sites I've joined. For example, each time I log in to my account, I can usually take part in a daily log-in bonus.
Thanks to the AI systems that monitor my account activity and history on that site, the free spins I often win during those fun side games can be used on several of my favourite titles, not games I don't like playing, which I think is fantastic.
From a fully registered member's perspective like mine, the use of artificial intelligence and its many applications has massively enhanced my overall experience, and I can't wait to see how it will be used in the future to take my experience to exciting new heights, but I will just have to wait and see what happens.
The possibilities seem endless, and although I was dubious about how AI might be used on sites like this, to begin with, I can see how helpful it has been in personalising the experience for me and millions of other users who also benefit from the technology, especially when trustworthy operators use it in the correct way.