There are many elements in designing a website, such as security and user experience. Visual presentation is also a deciding factor for visitors. Your site's layout and colour coordination can either attract or deter visitors. We take a look at some of the design trends this year. You could get inspiration on how to design your website or revamp your existing site.
Denser Graphics
Over the years, processors have upgraded to handle more complex graphics effectively and efficiently. GPUs have improved to allow high-resolution images and animations without sacrificing user experience. With this advancement, designers will move away from the popular minimalistic design and favour denser, richer graphics.
Bright colours with the 80s and 90s themes are also overarching with this change in graphics; this kind of design, in particular, appeals to the younger demographic. So be ready to see 90s nostalgia, scrapbook-like layouts, and bold words. When you go to Unibet casino online, the design incorporates many of the latest trends, from vibrant colours to dense graphics. Some games in online casinos have 80's themes while others are more futuristic.
AI - Inspired Designs
Artificial intelligence has dominated technology for the whole of 2023, and the craze is not slowing down at all. We will likely see more AI-generative art this year; this will be more customised and personalised for the user. The AI tools used in the design require specific user data to generate richer and more contextual designs.
In continuation of the AI trend, web designers have started adapting a futuristic element in their designs with the help of robotics and VR. This translates to features like 3D animation, motion graphics and interactive headers. The use of AI is set to enhance the user experience exponentially. Futuristic elements such as holographic displays give the user a sense of wonder. AI contributes to faster site interactions, better interfaces and cleaner web design.
Dynamic Typography
Dynamic typography uses animated text to create a more interactive user experience; it grabs your attention quickly and leaves a longer-lasting impression than static text. The use of dynamic typography is excellent for advertising and for brands targeting the Gen Z market.
When using dynamic typography, designers should be careful not to overwhelm users with too much movement, which can distract them and deter them from the interaction. Meanwhile, some designers opt for oversized or differently-sized typography to attract customers and keep them engaged.
The New York Times website uses dynamic typography to improve user readability by drawing attention to headlines with font size. As a web designer, I also test the typography on different devices; what may work on a PC may not work for mobile users; also, try to be consistent with your chosen design.
Minimalism
While minimalism in design is not new, it keeps evolving each year. 2024 sees a new trend called Ultra Minimalist, a design with the bare essentials. This design facilitates faster loading times and can help improve user experience.
Leen Heyne's page is a perfect example of ultra-minimalist design. The site has a simple grey background and white writing, and the homepage has essential images of jewellery and nothing else. The users' eyes are focused on the core visual elements of the site and the brand.
Finally
Advancements in web design have been geared towards creating more personal interactions on the site. Brands and companies want visitors to have more memorable experiences. Whether the aesthetics adopt minimalism or maximalism, it's all about movement, immersion and personalised interactions.
While these may be the top trends for this new year, it doesn't mean you have to do a design overhaul on your site. As long as you still get the desired results from the website, there's no need to rock the boat.